Rustic Canyon Summer Beer Bash: Los Angeles
A friend in LA recently sent me a press release for an upcoming beer dinner in Santa Monica. I know a number of my readers are out there in SoCal so I wanted to pass on the details. For those outside of the SoCal area, I think that there is still an interesting story about one of the the beer experts, Christina Perozzi, who is organizing the event. You see, it is her mission to "dispel many misconceptions that women have about beer, and bring beer to the modern women's dining experience." (Quoted from her blog: Beer 4 Chx) As far as I know, she is the only one out there specifically focusing on the female population with beer evangelism.
Despite all of the great brands out there, beer still gets a bad reputation among both men and women with some of both sexes scorning the drink in favor of wine or spirits. Something about sophistication is often quoted. So is there a need for a focus on winning over just women? In my years of obsessing about beer, I have converted a number of women over to drinking beer by showing them that there is a world beyond Light American Lager and all of its less than appealing marketing. But let's face it...I think a woman can be more effective communicating with other women. Or at least relative to me. Understanding the nuances and deep inner thoughts of women has never been my number one skill (I think I am going to regret putting that in print). So, I wish Christina Perozzi well in her mission and look forward to meeting her converts somewhere along the way. After all...life is best enjoyed sharing a beer with others. Male or female.
For those interested in attending the dinner, here is a quick blurb from the press release as well as the basics on the event:
"The evening features a summer and beer inspired menu from Rustic Canyon's Chef Samir Mohajer paired with rare local beers hand-selected by Beer Experts Christina Perozzi and Hallie Beaune. The three stellar breweries selected are Craftsman Brewing Company, which hails from Pasadena, Telegraph Brewing Company from Santa Barbara, and The Lost Abbey from San Marcos."
- Location: Rustic Canyon Wine Bar and Seasonal Kitchen
- Date: Monday August 27th
- Time: Two seatings are available
- Link to reservation website
Unfortunately, the commute from the Midwest is little too far to make it to this event. However, I sent the press release to Hair of the Dog Dave who blogs about beer out in LA. I am hopeful that he will attend and report back on the tasting/dinner over at his site. Or if one of my readers is feeling adventuresome and wants to do a guest post, let me know.
